Bismi group, the emerging giant in white goods business in Kerala is taking a step closer in serving the customers with Hyper Market division – Bismi Hypermart Private Ltd.
In 2015 we launched our first Hypermart at Alapuzha. After that Bismi Hypermart started establishing its empire through Thrissur, Calicut and Kaloor
Phase 1 will see roll out of 40 stores within Kerala in a span of 3 yrs. Phase 2 will witness the expansion outside Kerala. Rollout of Stores will start from Feb’15 & we have taken a target to add minimum of 70,000 sqft retail area before the close of calendar year 2015.
Hypermarkets which will have combination of both food & Electronics spread out in two floors. We will be also having Supermarkets as our second format which will have complete food assortment. All Major A & B towns will have Hypermarket & its corresponding C towns (Feeder Market) will have supermarkets.
We have a plan to cater the institutional needs of the Market with a separate model attached to stores especially in upcountry towns where the current supply chain is not favoring the customers as it should be. A separate team will handle the Institutional clients who will ensure that our entire customer gets absolute value addition with our association.
We would like to classify ourselves in Modern Retail Segment as we will be operating with a centralized DC which is situated at Nettoor, Cochin. We are putting our best efforts to develop our DC into a world class distribution center so that all our business partners gets equal business advantage out of it.To emphasize, we value our business partners and their relations with us very much and we will be committed to create a WIN- WIN situation always. Our centralized DC model is one of the approaches towards the above.
We view quality as an important pillar in which our whole business is built on and therefore our Centralized DC complex will also have the best in class repacking center mainly for commodities & groceries.
We will have Combo packing facility at our DC to offer Bismi exclusive packs
Like any National Chain , We will also operate with a Centralised Distribution Centre and we will invest all our resources to make our DC best in class Unlike National chains, we will be more flexible & adaptive to the dynamic business environment. All our process & systems are built in such a way that customer needs are catered in much better speed.
We will respond much faster to market environments especially in favour of regional or local needs.
Everything will be finalised & delivered from our Home office situated at cochin, right from Assortment finalisation to payments, from promotions to visibility so on & so forth…which means all our stakeholders gets the maximum returns in minimum time & efforts.
We as a group has a vision to bring differentiation and innovations in retail sector that will add values to all customers & stakeholders. In line with the above, we have already planned certain unique selling propositions in our outlets which we would like to keep it confidential at this point of time. We will share those as and when time permits.
We will put our best efforts to make all the execution at shop floor a flawless one
Head B & M
Head - SCM
A G M Purchase
Head Internal Audit & Loss Prevention
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